ITI

Target Roadmap & Diagnostic Tracker

Total Targets
96
Aligned Partners
24
Aligned Need
66
Tier 1 (May)
05
Active
02
Client
Category
Condition
Route
Tier
Status
  • Decagon
    Frontier Tech
    6
    Warm
    1
    Queued
    →
  • Granola
    Frontier Tech
    5
    Warm
    1
    Queued
    →
  • Lovable
    Frontier Tech
    56
    Live
    1
    In Conversation
    →
  • Mercury
    Frontier Tech
    6
    Live
    1
    In Conversation
    →
  • Perplexity
    Frontier Tech
    56
    Warm
    1
    Queued
    →
  • American Giant
    Fashion & Retail
    3
    Cold
    2
    Queued
    →
  • Bombas
    Fashion & Retail
    4
    Cold
    2
    Researching
    →
  • Buck Mason
    Fashion & Retail
    4
    Cold
    2
    Queued
    →
  • Cursor (Anysphere)
    Frontier Tech
    5
    Warm
    2
    Researching
    →
  • Mizzen+Main
    Fashion & Retail
    3
    Cold
    2
    Researching
    →
  • Taylor Stitch
    Fashion & Retail
    4
    Cold
    2
    Queued
    →
  • Fly By Jing
    Medium Consumer
    4
    Cold
    3
    Queued
    →
  • Graza
    Medium Consumer
    4
    Cold
    3
    Queued
    →
  • Made In
    Medium Consumer
    3
    Cold
    3
    Queued
    →
  • Material Kitchen
    Medium Consumer
    3
    Cold
    3
    Researching
    →
  • Abridge
    Frontier Tech
    6
    Warm
    —
    Researching
    →
  • Alex Mill
    Fashion & Retail
    4
    Warm
    —
    Researching
    →
  • Ambience Healthcare
    Frontier Tech
    6
    Mixed
    —
    Researching
    →
  • ATM Anthony Thomas Melillo
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Birdwell Beach Britches
    Fashion & Retail
    1
    Cold
    —
    Researching
    →
  • Bland AI
    Frontier Tech
    5
    Mixed
    —
    Researching
    →
  • Blueland
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • Branch Basics
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • Brightland
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • Brooks Brothers
    Heritage
    1
    Referral
    —
    Researching
    →
  • Browserbase
    Frontier Tech
    56
    Mixed
    —
    Researching
    →
  • CAP Beauty
    Wellness & Personal Care
    4
    Cold
    —
    Researching
    →
  • Carve Designs
    Fashion & Retail
    1
    Cold
    —
    Researching
    →
  • Chomps
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Clay
    Frontier Tech
    5
    Warm
    —
    Researching
    →
  • Cleo
    Frontier Tech
    56
    Mixed
    —
    Researching
    →
  • Coactive
    Frontier Tech
    6
    Cold
    —
    Researching
    →
  • Cometeer
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • Crane Stationery
    Heritage
    1
    Referral
    —
    Researching
    →
  • Danner
    Fashion & Retail
    14
    Cold
    —
    Researching
    →
  • De Soi
    Medium Consumer
    4
    Warm
    —
    Researching
    →
  • Estelle Colored Glass
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Faherty
    Fashion & Retail
    34
    Cold
    —
    Queued
    →
  • Field Company
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Filson
    Heritage
    1
    Referral
    —
    Researching
    →
  • Fishwife
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • Five Two (Food52)
    Medium Consumer
    2
    Cold
    —
    Researching
    →
  • Floyd / Sabai / Burrow
    Medium Consumer
    2
    Cold
    —
    Researching
    →
  • FRAME
    Fashion & Retail
    4
    Cold
    —
    Researching
    →
  • Free Fly Apparel
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Ghia
    Medium Consumer
    4
    Mixed
    —
    Researching
    →
  • Grove Collaborative
    Medium Consumer
    14
    Cold
    —
    Researching
    →
  • Harvey
    Frontier Tech
    6
    Warm
    —
    Researching
    →
  • Heatonist
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Hebbia
    Frontier Tech
    6
    Mixed
    —
    Researching
    →
  • Hedra
    Frontier Tech
    6
    Cold
    —
    Researching
    →
  • Hexclad
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Howler Brothers
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Imogene + Willie
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Inside Weather
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Jupi
    Frontier Tech
    56
    Warm
    —
    Researching
    →
  • Knickerbocker
    Fashion & Retail
    4
    Cold
    —
    Researching
    →
  • L.L. Bean
    Heritage
    1
    Referral
    —
    Researching
    →
  • LMArena
    Frontier Tech
    5
    Warm
    —
    Researching
    →
  • Lulus
    Fashion & Retail
    4
    Cold
    —
    Researching
    →
  • Mack Weldon
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Magic Spoon
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • Marine Layer
    Fashion & Retail
    4
    Cold
    —
    Researching
    →
  • Ministry of Supply
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Misen
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • MOTHER Denim
    Fashion & Retail
    4
    Cold
    —
    Researching
    →
  • Natural Cure Labs
    Wellness & Personal Care
    3
    Cold
    —
    Queued
    →
  • OffLimits
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • Olivers Apparel
    Fashion & Retail
    2
    Cold
    —
    Researching
    →
  • Open Spaces
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Our Place
    Medium Consumer
    4
    Mixed
    —
    Researching
    →
  • Outdoor Voices
    Fashion & Retail
    14
    Cold
    —
    Researching
    →
  • Outerknown
    Fashion & Retail
    3
    Warm
    —
    Researching
    →
  • Pendleton
    Heritage
    1
    Referral
    —
    Researching
    →
  • Perelel
    Wellness & Personal Care
    4
    Cold
    —
    Queued
    →
  • Public Goods
    Medium Consumer
    2
    Cold
    —
    Researching
    →
  • Public Rec
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Red Wing Heritage
    Fashion & Retail
    1
    Cold
    —
    Researching
    →
  • Regal.ai
    Frontier Tech
    6
    Cold
    —
    Researching
    →
  • Rhone
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Roark Revival
    Fashion & Retail
    1
    Cold
    —
    Researching
    →
  • Sakara Life
    Wellness & Personal Care
    3
    Cold
    —
    Researching
    →
  • Schott NYC
    Fashion & Retail
    1
    Cold
    —
    Researching
    →
  • Speak
    Frontier Tech
    6
    Cold
    —
    Researching
    →
  • Spindrift
    Medium Consumer
    4
    Cold
    —
    Researching
    →
  • State and Liberty
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Temporal
    Frontier Tech
    6
    Cold
    —
    Researching
    →
  • Topo Designs
    Medium Consumer
    3
    Cold
    —
    Researching
    →
  • Tracksmith
    Fashion & Retail
    4
    Cold
    —
    Researching
    →
  • Ulla Johnson
    Fashion & Retail
    4
    Mixed
    —
    Researching
    →
  • United By Blue
    Medium Consumer
    1
    Cold
    —
    Researching
    →
  • UNTUCKit
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Vermont Country Store
    Heritage
    1
    Referral
    —
    Researching
    →
  • Western Rise
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Wool&Prince
    Fashion & Retail
    3
    Cold
    —
    Researching
    →
  • Year & Day
    Medium Consumer
    3
    Cold
    —
    Researching
    →
Diagnostic Conditions
  1. 1Storied, needs relevance
  2. 2Incoherent / ambiguous
  3. 3Strong foundation, poor expression
  4. 4New vision / leadership
  5. 5Long-term brand vs. velocity
  6. 6Humanise technical brand